The Name
Pre-Drake, pre-hashtags, pre-meme-culture, a small, local stand-up paddleboard company turned “you only live once” into a name, a mantra, and a new movement in watersports. Today, they’re an international industry leader and one of the largest SUP companies in the world.
The Special Sauce
Partnering with YOLO Board from the very beginning, IWDFF (avid surfers ourselves) developed the brand’s signature look—from their extensive logo collection, to their sun-drenched photographic style, to more than 200 individual board skins (and counting)—to exude and expand upon the bold, carpe-diem spirit of their namesake.
“In the water sports and lifestyle leisure business, we’re challenged every year to create a better line and push producers to deliver it. IWDFF has been my brand partner and product developer for more than a decade. They’re fun and easy to work with and they know how to reach and grow our tribe. They execute greatness year after year and I ultimately sleep better at night knowing that I’m always in good hands.”
Jeff Archer
Owner and Founder
YOLO Board + Bike
