The Idea
A dapper, down-home gelateria poised to spread a heaping scoop of Italian-tradition-meets-Southern-charm across the nation. Another sweet success from Jeff Martin of international dessert franchise Smallcakes Cupcakery.
The Special Sauce
A Southern prep-inspired palette of deep navy, white, and Georgia peach with a gloss of antique gold is playful, appetizing, and sophisticated. Bold photography, clean iconography, monogram-inspired typefaces and a blend of classic patterns and flourishing, not feminine, florals invite and entice.
“As the owner of three dessert companies, I understand how important it is to appeal to a customer’s senses. So does Jake Meyer. Jake designs everything from our websites and magazine ads to our cups. With each new design, he always gives me tons of options and then quickly finetunes the one I choose. He is very responsive and treats my businesses like his own.”
Jeff Martin
Owner and Founder, Southern Charm Gelato, Smallcakes Cupcakery and Creamery, and Decadent
